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CosRx Makes Its Haute Couture Backstage Debut with Miss Sohee

Backstage hair was overseen by internationally renowned hair artist Joana Neves, CosRx's Global Hair Ambassador.

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By: Rachel Klemovitch

Assistant Editor

Global K-beauty leader CosRx expanded its presence on the haute couture stage as the official backstage hair sponsor for Miss Sohee during Paris Fashion Week Haute Couture Spring/Summer 2026 on 29th January.

Backstage hair was overseen by internationally renowned hair artist Joana Neves, CosRx’s Global Hair Ambassador.

Neves is a London-based fashion hairstylist and Global Hair Ambassador for CosRx, working closely with the brand across Europe on professional education initiatives, backstage collaborations, and the development of performance-driven hair solutions for high-fashion environments.

Miss Sohee, founded by designer Sohee Park, is a London-based haute couture house recognized for its refined craftsmanship and contemporary approach to couture. 

For the Spring/Summer 2026 collection, CosRx supported the show from backstage, providing performance-driven K-beauty hair solutions.

For the show, CosRx Neves and the backstage hair team used the CosRx Peptide-132 Hair Bonding Trio: the Ultra Perfect Hair Bonding Oil Serum, Ultra Perfect Hair Bonding Shampoo, and Ultra Perfect Hair Bonding Treatment.

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